Many smart companies have not abandoned training in these tight economic times. They are betting that training and coaching the next generation in leadership skills will help them through the recovery period and give them an edge when competitors start building again.
True, many companies have cut training. A survey in December of 117 large U.S. companies by Watson Wyatt Worldwide Inc. revealed that 23% of respondents had cut training and 18% planned cuts in 2009. But others are investing in leadership development, which is gaining a growing share of training budgets. And that's a departure from the past according to Yaarit Silverstone, global managing director for the organizational effectiveness practice at Accenture Ltd. Cutting leadership training in past downturns had led to mid-level managers and top performers exiting when the economy recovered.
While business schools had been benefiting when things were booming, companies are sending fewer people to executive education courses. And rather than asking business schools to create custom courses for them, they are saving money by conducting the training in-house - either using staff or bringing in outside experts. Those employers want to be sure that the people they have are well prepared to lead during a recovery when they tend not to leave and afterwards. They are using both web-based and live training. For example, Canon USA Inc. is combining web tools and instructor-led courses to increase the training for newly promoted managers over the past efforts. Some of the attention is on strategic decision-making and influencing employees.
The focus on leadership development has been observed even in companies that are reducing headcount. And that is wise. For the immediate present the people remaining need to be more skilled to do more with less and keep clients satisfied and loyal.
For the future when the economy turns up, there may well be a leadership gap in numbers, since Generation X, who will need to fill the experienced Boomers' shoes as the latter leave the work force, is a significantly smaller generation. In general, they have not been trained with the same attention that the Boomers got coming up the ranks. And many Gen Xers have expressed less interest in taking on greater responsibility.
It certainly seems like investing in next generation leaders, to engage them in making them the best they can be, needs to be a high and urgent priority for any business that intends to survive and thrive now and in "the new normal."
Phyllis Weiss Haserot www.pdcounsel.com