OPEN GEN X BOTTLENECKS WITH TRANSITIONING INCENTIVES TO BOOMERS

When the economy and investment portfolios rebound, a huge resurgence in the Boomer market is forecast, exciting the consumer marketers who are expecting the now saving Boomers to starting spending again big-time, including on things they had never needed before.

On the work front, Boomers who put their plans for "re-careering" on the shelf during the recession to hold on to what they have are expected to leave current positions for new career destinations. This is the essence of the Herman Trend Alert dated August 12, 2009.

For now the trick is to capitalize on Boomer knowledge and experience without alienating the bottlenecked Gen Xers. One answer is to pay Boomers still in place now to transition their valuable acquired wisdom, contacts and skills before they up and leave with these precious assets. That will prepare Gen Xers to thrive when the bottleneck opens their benefit, as it eventually will.

Will you or your competitors be the ones to invest and lock in these resources and be ready for the upswing?

Phyllis Weiss Haserot   www.pdcounsel.com