ENGAGEMENT MAKES THE MARRIAGE SUCCEED

n      The concept behind the buzzword of the last several years will rise in significance. Focus on “Engagement” Will Replace the Focus on Retention.  That’s because we know that just having bodies in place is not the answer; the goal is increased productivity, which comes from sustained engagement and leads to greater profitability. Herman expects to see a new functional title: Directors of Employee Engagement morphing from Directors of Retention. It may be a new title, but my guess it will incorporate or collaborate with the professional development and employee benefits functions. Firms will increasingly recognize that to raise the quality of the client experience they have to improve the working experience of staff, professional personnel and managers.

 

      Time to go back to striving to be "the employer of choice" and identify what produces long-term engagement.

 

        Phyllis Weiss Haserot      www.pdcounsel.com