GENERATIONAL LOOK AT THE CAREER NARRATIVE

Welcome to *Next Generation, Next Destination* Practice Development Counsel’s associate, Robin Ganek, who has provided this post from her Gen Y/Millennial view.

My organization said goodbye to around 15 administrative employees at the end of 2011 at a modest bon voyage ceremony with cake and a champagne toast.  The conference room buzzed with recounted memories and eagerness for sugar, until a tapped plastic cup hushed the room. The tribute was short but heartfelt, and it highlighted the contributions that this group had made throughout their time – an impressive average tenure of 20 years.  One had been with us for over 40 years, witnessing 8 different U.S. presidents in office throughout her career.

It was hard not to pause.  In just three months, I would celebrate my own milestone of four-years, the longest I have ever worked in one place.  Those four years went by quickly, but could I see spending another 16, or even 36?

It’s easy to see that the average time spent in a position is going down. Traditionalists and Baby Boomers may have expected to spend their career working at one organization, but Millennials like myself, and members of Generation X do not.  And while this dichotomy has some common and recognized consequences in the relationships between “resident” employees and more “transitive” ones, it also has ramifications for companies hoping to attract Generation Y into their ranks. One such ramification is a new emphasis on reputation.

One might expect that an employee who spends a relatively short period of time at an organization might not be as interested in that organization’s reputation, both as an employer and in their industry. Interestingly, we often see the opposite.  For Millenials, the mission, social responsibility, business standing and priorities - all elements of an organization’s reputation - are as important attributes of an employer.

The reason for this lies in storytelling. For Traditionalists or Baby Boomers who are defining their career and themselves in a single position, their work tells their story linearly, from their first project to their last, from their apprenticeship to their leadership. In 10 years, or 20, or 30 at an organization, your work literally speaks for itself—it defines who you are and what you do. For a member of Generation X or Y, the story contains flashbacks, jump cuts, side stories, and tangents.  Generations X and Y need to tell their own narrative, and that demands continuity from another source: a purpose, a goal.  The reputation of each organization on a Millennial’s resume speaks to this narrative.

When Millennials leave, they are not expecting a speech with a champagne toast and cake, but they are expecting to take with them the qualities that define that organization and to wear them proudly as they enter their next job.