SELF-ESTEEM IN THE HIERARCHY OF PROFESSIONALS' NEEDS
A study by Brad J. Bushman, Scott J. Moeller and Jennifer Crocker, ”Sweets, Sex, or Self-Esteem?” to be published in the Journal of Personality concluded according to the Wall Street Journal weekend Ideas column that “college students would rather have their self-esteem stroked that eat their favorite food, have sex or drink beer.” The sub-title of the article is “Comparing the Value of Self-Esteem Boosts with Other Pleasant Rewards.”
To gauge the addictive qualities of each pleasure a ratio of “wanting” to “liking” was used. College students said they liked ego stroking, sex and beer more than they wanted them, but the gap between wanting and liking was narrowest for self-esteem.
This is an interesting finding, and maybe not so surprising since the Gen Y/Millennial generation has had more attention focused on them from parents, teachers, coaches and others than any other in history and many of their parents followed psychologists” advice preaching boosting self-esteem.
The findings of this study raise in my mind a few questions:
- What about other generations? Is this a phenomenon of Gen Y?
- Would a similar conclusion apply to Baby Boomers, for example?
- Does that help to explain why Boomers want to hold their ground in the workplace even when money for retirement is not an issue for them?
Please share your thoughts.
Phyllis Weiss Haserot


