DRESS CODE PROFESSIONALISM OVERKILL?
If you are thinking about transitioning into banking or work with that industry, the 43-page new dress code from Swiss bank UBS AG should get your attention. (It immediately drove pursuit of dress code stories by ABC and MSNBC, judging from media queries I received the day after Elena Berton’s story “Dress to Impress, UBS Tells Its Staff” appeared on the front page of the Wall Street Journal Money & Finance (!) section, Dec. 15, 2011.)
The level of detail for the dress code UBS is testing with Swiss retail banking staff is astounding. The intent is to impress customers using very precise specifications on garments, including their quality, grooming and hygiene to re-establish confidence in the brand. Further this is intended to mend relations with clients. Pardon my skepticism regarding these lofty and important objectives. Isn’t the strategy a bit superficial considering what we think we know about what it takes to re-establish and mend client relations?
In case you are curious about the code, here are some examples of the specifications according to the article:
- Suits only in dark grey, black and navy blue (conveying competence, sobriety, formalism)