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DON'T STEREOTYPE THE GENERATIONS

I am delighted that generational issues are getting attention from people new to the topic. Generational challenges and improving the working relations among the generations has been a passion of mine for over a decade, so it's gratifying to see the interest build.

On the other hand, I am not happy to see people jumping on the bandwagon making blanket statements about generational cohorts as if one's date of birth automatically gives them a set of characteristics that they surely share with peers of their age. I am dead set against stereotyping. Some statements that particularly irk me are: "Generation X were the latchkey kids," as if everyone of that generation came home to empty homes and had to fend for themselves. And that "all Gen Y/Millennials have been coddled and over-protected." Another one is that "All Baby Boomers are going to retire in the next few years." Already it is clear that is not true. In fact there are Boomers as young as 47 years old today, and a large proportion in their 60s now had no intention of retiring anytime soon, even before they saw their nest eggs seriously diminishing in the financial market collapse.

I admit that in my passion for generational wisdom, I have come to filter much of what I hear and read through generational filters. But I am wary of the dangers of stereotypes. Everything is not a generational issue. When one was born is only one of the significant influences on personal behavior, attitudes and values. Typical generational attributes do not apply to everyone in a generational cohort.

Let's remember that while learning and understanding generational attributes and differences is very important for improving productivity, retention, leadership, succession planning and business results, we need to take the time to get to know people as individuals and respect their individuality, whatever generation they are.

Phyllis Weiss Haserot      www.pdcounsel.com  

AGE DIVERSITY CIRCA 1962

The hit and multi-award-winning TV show "Mad Men" (for Madison Ave.) on AMC had its first episode of its second season on Sunday night (July 27th). A key plot line was that a major client was insisting that the advertising agency hire young people (at the time "people" meant pretty much "men") for an infusion of new ideas.

The mid-level executives (early to mid 30s more or less), were against that, fearing for their jobs. And they and the 36 year old creative director resisted, thinking that 25 year olds had little to bring to the table. But the client ruled. So a pair of 24 and 25 year olds (men) were hired. The one woman junior executive, age 22, was not taken seriously anyway and was ignored as her colleagues bitched as well as when she offered them creative ideas, except by the creative director who promoted her from her position as his secretary.

What did this plot line show us, in addition to the meticulously replicated clothing, grooming, decor and endless smoking and drinking?

*   A big client has clout, and management agreed to what the client demanded.

*   There was a culture of resentment and resistance to anyone not a clone or fitting the conservative mold - even in what is supposed to be a creative field.

*   The changes of the 1960s were coming.

Whether a fan of the show or not, please comment.

Phyllis Weiss Haserot    www.pdcounsel.com

Featured Items

  • Webcast: The Yellow Brick Road to Transitional Tranquility
    Best Practices for Partner Transitioning Planning
    January 24, 2007, 12: 30-2pm Speakers: Phyllis Weiss Haserot, Richard T. McDermott Sponsored by West LegalEd Center Contact pwhaserot@pdcounsel.com
  • Webcast: 10 Best Practices for Bridging the Multi-Generational Divides
    February 21, 2007, 12:30-2pm Presenter: Phyllis Weiss Haserot and guests Sponsored by West LegalEd Center
  • Webcast: Diversity & Mentoring: Capitalizing on Differences
    March, 15, 2007, 12:30-2pm Speakers: Phyllis Weiss Haserot, Ida Abbott Sponsored by West LegalEd Center

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